Contingency Questions

question 29

Multiple Choice

Contingency questions:

• A)Are used to increase the likelihood of responses from those for whom the questions are relevant.
• B)Should not be used because they frustrate respondents.
• C)Enable the researcher to ask several questions that have the same set of answer categories.
• D)All of these.

Understand the concept of income inequality and factors contributing to its increase or decrease.

Identify and describe the various welfare programs in the United States, including their funding and purpose.

Analyze the effects of immigration, technological change, and globalization on income distribution.

Explain the significance of the Gini coefficient as a measure of income inequality.

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Definitions:

Relationship Marketing

A strategy focused on building long-term relationships with customers rather than focusing solely on individual sales.

Data Mining

The practice of examining large databases in order to generate new information or find hidden patterns and insights.

Segmentation Analysis

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

Marketing Concept

A business philosophy suggesting that success is achieved by focusing on the needs and wants of target markets.