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Social Exchange
A theory that suggests human relationships are formed by the use of a subjective cost-benefit analysis and the comparison of alternatives.
Reciprocity Norm
A social norm suggesting that people should return the help they have received to others in kind.
Kitty Genovese
Refers to a case from the 1960s that became a symbol of urban apathy, wrongly cited for years as evidence that numerous neighbors heard her cries for help but did nothing.
Altruism
The selfless concern for the well-being of others, often resulting in actions that benefit others at a personal cost.
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