Examlex
Explain the importance of technical credentials and certification.
Shareability
The ease with which information, content, or features can be shared among users, often enhancing the spread and impact of marketing messages.
Awareness
The knowledge or perception of a situation or fact, often used in marketing to denote the extent to which consumers are familiar with the qualities or image of a particular brand or product.
Posttesting Advertising Copy
The evaluation of advertising effectiveness after a campaign has been aired to measure its impact on the intended audience.
Limited-service Advertising Agencies
Agencies that offer selected advertising services without the full suite of marketing and strategy planning.
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