Examlex
What is the purpose of a SIM card in a mobile device?
A)Email storage
B)Backup storage for device firmware
C)Provide interface(s) for external connectivity
D)Hold IMSI and other information such as contacts and phone services
Commoditization
The process by which goods or services become indistinguishable from competitors, leading to competition primarily on price instead of quality or features.
Recall
The ability to retrieve information or memories from one's mind. In marketing, it refers to a consumer's ability to remember a brand spontaneously.
Aided Recognition
A cognitive process in which an individual can recognize or recall information, objects, or concepts with the help of cues or prompts.
Top of Mind Awareness
A marketing term referring to a brand or product being the first one that comes to customers' minds when thinking of a particular industry or category.
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