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question 12

Multiple Choice

Code notes:

Definitions:

Specific Offering

A distinct product or service provided by a company to meet unique customer needs or market demands.

Qualified Prospects

Potential customers who have been evaluated and deemed likely to be interested in a company's product or service based on specific criteria.

Customer Base

The group of consumers who regularly purchase the goods or services of a business, forming the foundation of the company's revenue.

Marketing Mix

Refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Product, Price, Place, and Promotion.