All of the Following Are Characteristics of the First Stage

question 9

Multiple Choice

All of the following are characteristics of the first stage of the global marketing evolution of a company, except:

• A)Entry is constrained by a lack of funding (domestic growth still priority investment), so entry is low-cost
• B)The risk tends to be minimised by entering close markets (geographically, culturally and economically)
• C)The entry is based on core products with technical superiority
• D)The objective is to achieve economies of scope

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Definitions:

Groupthink

Is the tendency of cohesive group members to lose their critical evaluative capabilities.

Vroom, Yetton, and Jago

Scholars associated with the development of a model for situational leadership and decision-making processes within organizations.

Key problem attributes

Characteristics or factors that define and influence the core aspects of a problem.

Commitment probability

The likelihood that an individual will remain dedicated to a task, goal, or relationship over time.