The Marketing Manager's Task Is to Plan and Execute Programs

question 42

Multiple Choice

The marketing manager's task is to plan and execute programs that will ensure a long-term competitive advantage for the company.This includes determining of a specific target market and:

• A)developing a uniform currency worldwide.
• B)marketing management.
• C)looking at occupants, objects, occasions and objectives.
• D)testing markets.

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Definitions:

Percentage Points

A unit for the difference of percentages, referring to the absolute difference between values in percentage terms, not the relative difference.

Social Desirability

The tendency of respondents to answer questions in a manner that will be viewed favorably by others, often leading to bias in survey research.

Survey Respondents

Individuals who provide data or answers to questions as part of a survey, contributing to research or assessments of opinions, behaviors, or demographics.

Push Polling

A controversial polling technique used to influence or alter the view of respondents under the guise of conducting a survey.