The International Marketer Can Use Which of the Following Classification

question 48

Multiple Choice

The international marketer can use which of the following classification as a planning guide?

• A)Very low family incomes: subsistence economies tend to be characterised by rural populations in which consumption relies on personal output or barter.Some urban centres may provide markets.
• B)Very low, very high family incomes: some countries exhibit strongly bimodal income distributions.The majority of the population may live barely above the subsistence level, but there is a strong market in urban centres and a growing middle class.The affluent are truly affluent and will consume accordingly.
• C)Low, medium and high family incomes: industrialisation produces an emerging middle class with increasing disposable income.
• D)All of these choices

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Definitions:

Humanistic Psychology

A psychological perspective that emphasizes the study of the whole person and the uniqueness of human experience, focusing on self-actualization and personal growth.

Human Subjects Committee

A board, often within an academic or research institution, that reviews and approves research involving human participants to ensure ethical standards are maintained.

Milgram's Experiment

Stanley Milgram's experiments in the realm of social psychology that evaluated participants' readiness to heed the instructions of an authority, even when such orders contravene their own ethical beliefs.

Unshared Environment

The unshared environment describes those aspects of an individual's environment that are unique to them, not shared with family members, contributing to differences even among siblings.