The International Marketer Can Use Which of the Following Classification

question 48

Multiple Choice

The international marketer can use which of the following classification as a planning guide?

• A)Very low family incomes: subsistence economies tend to be characterised by rural populations in which consumption relies on personal output or barter.Some urban centres may provide markets.
• B)Very low, very high family incomes: some countries exhibit strongly bimodal income distributions.The majority of the population may live barely above the subsistence level, but there is a strong market in urban centres and a growing middle class.The affluent are truly affluent and will consume accordingly.
• C)Low, medium and high family incomes: industrialisation produces an emerging middle class with increasing disposable income.
• D)All of these choices

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Definitions:

Stocks

Shares of ownership in a company that represent a claim on the company's earnings and assets.

Probability

The measure of the likelihood that an event will occur, often expressed as a number between 0 and 1.

Risk Premium

Higher expected rates of return that compensate investors in risky assets. In equilibrium, differences in the rate of return reflect differences in the riskiness of an investment.

Low Risk Asset

An investment that is generally expected to yield returns with relatively lower volatility or risk of loss.