As Regional Economic Integration Occurs, the International Marketer Must Make

question 16

Multiple Choice

As regional economic integration occurs, the international marketer must make integration assessments and decisions from four points of view:

• A)Export quotas and tariffs, laws and regulations, size of the market and attractiveness of the market
• B)Product differentiation, price advantage, distinctive competency and market compatibility
• C)External analysis, internal analysis, strategy, and control and monitoring
• D)Outcome of the change, change readiness, strategic response and company reorganisation

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Definitions:

Control

The power or authority to manage, direct, or influence something or someone.

Possession

The condition or reality of being the owner or holder of an item, in either a physical or legal capacity.

Collateral

An asset that a borrower offers a lender to secure a loan. If the borrower fails to repay the loan, the lender may seize the collateral.

Oral Agreement

A verbal contract in which the terms have been agreed upon through spoken communication, as opposed to written, but is still legally binding in some cases.