International Marketers Can Respond to a Recession in the Target

question 51

Multiple Choice

International marketers can respond to a recession in the target market by:

• A)temporarily abandoning the target market.
• B)increasing marketing efforts.
• C)decreasing the capitalisation rate.
• D)temporarily abandoning the target market and increasing marketing efforts.

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Definitions:

Processes

Sequences of actions or methods followed in order to achieve particular outcomes or objectives.

Rewards

Benefits, either material or symbolic, given in recognition of one’s effort, achievement, or service.

Moods

Emotional states that can influence perceptions, decision-making, and interpersonal interactions.

Diffuse

Spread out over a large area; not concentrated or focused.