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Discuss the movement towards regional trading agreements and the advantages and disadvantages of it to international marketers.
Globalization
The process by which businesses or other organizations develop international influence or start operating on an international scale, leading to increased interconnectedness.
Solidarity Theory
A sociological theory that emphasizes the importance of unity and agreement within a society in maintaining order and support among different groups.
Frame Alignment Theory
A sociological theory that explains how social movements gain support by aligning their activities and ideas with the frames of potential supporters.
New Social Movement Theory
An analytical approach focusing on the distinctive features of social movements since the 1960s, emphasizing identity, culture, and decentralized structures.
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