Examlex
The main functions of the Financial Reporting Council include: I. appointing members of the AASB and AUASB.
II. determining the AASB's broad strategic direction.
III. establishing appropriate consultative mechanisms.
IV. directing the AASB in relation to the development or making of a particular standard.
V. the power to veto a standard recommended by the AASB.
Repositioning
The process of changing the market position of a product or brand to target new demographics or alter consumer perceptions.
Brand Image
The public's perception and emotional appeal of a brand as a result of its branding efforts, which may include product experience, advertising, design, and media portrayal.
Endorsement Deal
A contractual agreement where a brand pays an individual to use, promote, and recommend its products or services, often leveraging the individual's fame or expertise.
Jeremy Lin
A professional basketball player known for his success and significant impact in the NBA, particularly during the "Linsanity" period with the New York Knicks.
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