The Roles of Language in International Marketing Do Not Include

question 30

Multiple Choice

The roles of language in international marketing do not include:

• A)understanding the cultural similarities in the host country.
• B)information gathering and evaluation.
• C)access to local society.
• D)communications within the corporate family or with channel members.

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Definitions:

Alfred Binet

A French psychologist best known for creating the first intelligence test, the Binet-Simon scale.

Intelligence Test

A method of assessing an individual's mental aptitudes and comparing them with others using numerical scores.

Exponential

A mathematical function or growth pattern describing a quantity that increases at a rate proportional to its current value.

Sternberg

Refers to Robert Sternberg, a psychologist known for his theory on intelligence and creativity, including the triarchic theory of intelligence.