Even Though Most Managers Recognise the Need for Domestic Marketing

question 15

Multiple Choice

Even though most managers recognise the need for domestic marketing research, the single most important cause for failure in the international marketplace is insufficient ___________and _______________ .

• A)research; adaptation
• B)preparation; information
• C)localisation; standardisation
• D)competitive advantage; cultural information

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Definitions:

Diathesis-Stress Model

A psychological theory that explains behavior as a predispositional vulnerability together with stress from life experiences.

Psychological Disorder

A condition characterized by significant disturbance in an individual's cognition, emotion regulation, or behavior, which reflects a dysfunction in psychological, biological, or developmental processes.

Preexisting Conditions

Health issues or conditions that were present before obtaining health insurance or before a particular coverage starts.

Genetic Characteristics

The attributes and features that are inherited from one's parents through genes.