Firms Are Increasingly Recognising That __________________ Such as Lifestyles, Attitudes

question 50

Multiple Choice

Firms are increasingly recognising that __________________ such as lifestyles, attitudes or personality can play a major role in identifying similar consumer groups in different countries.

• A)cultural characteristics
• B)segmentation variables
• C)consumer group characteristics
• D)proxy variables

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Definitions:

Environmental Sustainability

The ability to meet humanity’s current needs without compromising the ability of future generations to meet their needs.

Endangered Species

A species whose numbers are so severely reduced that it is in imminent danger of extinction throughout all or part of its range. Compare with threatened species.

Trematodes

A class of flatworms, commonly known as flukes, which are parasitic at some stage of their life cycle.

Habitat Destruction

The process by which natural habitat is rendered unable to support the species present, usually due to human activities such as agriculture or urban development.