Which of the Following Reasons Does Not Justify the Importance

question 38

Multiple Choice

Which of the following reasons does not justify the importance of international marketing research? It will:

• A)permit management to identify and develop strategies for internationalisation.
• B)determine research objectives.
• C)develop a marketing plan.
• D)provide management with foreign market intelligence to help it anticipate events, take appropriate action and prepare for global changes.

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Definitions:

Financial Intermediary

An institution that acts as a middleman between savers and borrowers, facilitating the flow of funds in the economy.

Households

Units of individuals living together, making joint decisions on consumption, savings, and investments, fundamental to economic analysis.

Common Stock

A form of corporate equity ownership, a type of security that represents ownership in a corporation and entitles the owner to a share of the company's profits.

Corporate Bond

A debt security issued by a corporation to raise financing for capital improvements, expansion, or other operational needs.