Which of the Following Statements About the Termination of Channel

question 25

Multiple Choice

Which of the following statements about the termination of channel relationships is incorrect?

• A)The most typical reason for termination is changes in the international marketer's distribution approach or a (perceived)lack of performance by the intermediary.
• B)Channel relationships go through a life cycle.
• C)Over time, the manufacturer's marketing capabilities increase while a distributor's ability and willingness to grow the manufacturer's business in that market decreases.
• D)All the alternatives are correct.

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Definitions:

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