The Name, Term, Symbol, Sign or Design Used by a Firm

question 18

Multiple Choice

The name, term, symbol, sign or design used by a firm to differentiate its offerings from those of its competitors is called the:

• A)trademark.
• B)market position.
• C)brand.
• D)image.

Apply the principles of Rogers' theory to real-life situations and individual cases.

Compare and contrast Rogers' theory with other psychological theories.

Understand the mechanisms of actualization and the processes leading towards it.

Analyze the role of support groups and therapeutic environments in reducing self-incongruence.