Which of the Following Statements Is Incorrect

question 44

Multiple Choice

Which of the following statements is incorrect?

• A)Adaptations in product styling, colour, size and other appearance features are more common in industrial marketing than consumer marketing.
• B)Products that rely heavily on written or spoken language have to be adapted for better penetration of the market.
• C)When a product sold overseas requires repairs, parts or service, the problem of obtaining, training and holding onto sophisticated engineering or repair staff is not easy.
• D)All the alternatives are incorrect.

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Definitions:

Market-product Grid

The market-product grid is a framework used to identify and assess potential markets and products, facilitating strategic decision-making concerning where to focus efforts and resources.

Discretionary Income

The money that remains after paying for taxes and necessities.

Disposable Income

The money a consumer has left after paying taxes to use for necessities such as food, housing, clothing, and transportation.

Market Segmentation

The strategy of dividing a broad target market into subsets of consumers with common needs or characteristics, targeting each with a specific marketing mix.