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What is a characteristic of a good theory?
Shared Rituals
Collective activities or practices commonly adopted by a brand's community, strengthening bonds and enhancing brand identity.
Shared Rituals
Activities and practices that are regularly performed in a set manner by a community or group, creating a sense of belonging and cultural identity.
Consciousness of Kind
is the awareness or recognition of shared attributes or characteristics that create a sense of belonging within a group.
Shared Rituals
Practices or activities regularly performed in a group setting, fostering a sense of community and shared identity.
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