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Figure 2-2
-Refer to Figure 2-2. What do boxes A and B represent?
Marketing Mix
A set of controllable, tactical marketing tools—product, price, place, and promotion—that a company uses to produce a desired response from its target market.
Social Action
Activities taken by individuals or groups to create, change, or maintain societal norms and values.
"We Accept" Campaign
A marketing campaign focusing on inclusivity, typically highlighting a brand's acceptance and support of diverse customer groups.
Sustainability
The practice of maintaining processes or systems in ways that do not deplete natural resources and can continue long-term without harming the environment.
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