Examlex
What might a microeconomist NOT study?
Line Extension
The process of introducing new items in the same product category under the same brand name, often with new flavors, sizes, colors, or ingredients.
Multi-brand
A strategy where a company markets multiple brands within the same product category, offering diversity to consumers.
Private-label Brand
A brand owned by a retailer or supplier that is not manufactured by them but is sold under their own branding.
National Brand
A product or service that is widely recognized and available across a country, often produced by a company that invests in national marketing campaigns.
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