On the Average, Brand Was Responsible for Almost 80 Per

question 35

True/False

On the average, brand was responsible for almost 80 per cent of total purchase decisions, and the majority of studies revealed a brand-loyal segment of individuals for whom the brand was the major influencing factor.

Recognize the significance of Maslow's hierarchy of needs in understanding employee motivation.

Comprehend the distinctions and similarities between Alderfer's ERG theory and Maslow's theory.

Understand McClelland's theory of needs and how it applies to managerial effectiveness.

Identify the role of job satisfaction and morale in employee performance.

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Definitions:

Core Self-Evaluations

A personality trait reflecting a fundamental appraisal of one’s own worthiness, competence, and capability in various situations.

Proactive Personality

describes individuals who are naturally inclined to take initiative and effect change in their environments rather than simply reacting to circumstances.

Social Cognitive Theory

A theory of learning and social behavior which proposes that new behaviors can be acquired by observing and imitating others.

Model

A representation, often simplified, of a system or phenomenon, used for analysis, interpretation, or to guide decisions.