Laboratory Test Marketing Is

question 22

Multiple Choice

Laboratory test marketing is:

• A)the same as micro-test marketing, for all intents and purposes.
• B)pre-product ascertainment.
• C)the least realistic method in terms of assessing consumer behaviour over time.
• D)the use of a continuous panel of consumers encountering new products in normal retail outlets.

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Definitions:

Negative Information

Data or facts that have undesirable implications or convey a pessimistic outlook.

Limitations

The restrictions or constraints that prevent something from being fully achieved.

Justify

To align text evenly along the left and right margins, creating a clean and professional appearance in a document.

Tone

The attitude or emotional quality conveyed by an author or speaker through word choice and writing style.