Which of the Following Is a Disadvantage of the Product

question 2

Multiple Choice

Which of the following is a disadvantage of the product portfolio approach?

• A)A global view of the competitive structure
• B)That international competitive behaviour follows different rules from the domestic market
• C)A guide for the formulation of marketing objectives for specific markets
• D)A convenient visual communication goal

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Definitions:

Return Requirements

The minimum expected rate of return on an investment, dictating the level of risk investors are willing to accept.

Variable Life

A form of permanent life insurance where the cash value and death benefit can vary based on the performance of investments chosen by the policyholder.

Cash Value

The amount available in cash upon the cancellation of an insurance policy before it becomes payable upon death or maturity.

Passive Core

An investment strategy focusing on long-term, low-cost investments such as index funds, forming the "core" of a portfolio around which more active investments might rotate.