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When assessing the product portfolio, the manager should consider the following interlinkages:
Attribution Theory
The study of the process by which people ascribe causes to the behaviors they perceive.
Inner Qualities
Refers to inherent traits, characteristics, or virtues that form an individual's core personality and values.
Adverse Factors
Conditions or elements that can hinder progress, cause damage, or create challenging situations.
Stereotyping
The act of making generalized assumptions about individuals or groups based on their membership in certain categories.
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