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Unlike products, customers cannot be closely involved in the production of a service.
Biological Perspective
An approach in psychology focusing on the physical and biological bases of behavior, including genetic, hormonal, and neurobiological factors.
Social-Cognitive Perspective
A view that focuses on how people learn by observing others and how they control their own behavior through self-regulation and self-reflection.
Behaviorist Perspective
A theory of learning based on the idea that all behaviors are acquired through conditioning, emphasizing observable behaviors over internal states.
Learning Perspective
A psychological approach that emphasizes the role of environmental influences on observable behavior.
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