To Be Successful, the International Service Marketer Must First Determine

question 52

Multiple Choice

To be successful, the international service marketer must first determine the nature and aim of the service offering; that is, whether the service will be aimed at ________ or at _________, and whether the service act in itself will result in _______ or _______ actions.

• A)people; things; standardised; non-standardised
• B)companies; people; standardised; non-standardised
• C)people; things; tangible; intangible
• D)companies; people; tangible; intangible

Recognize the significance of leader-member exchange theory (LMX) and its influence on in-group and out-group dynamics.

Know the factors that substitute for leadership and reduce the need for leader's personal involvement.

Understand the role of emotional intelligence in leadership effectiveness.

Grasp the concepts of high-exchange and low-exchange relationships as determined by leader-member interaction.

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Definitions:

Returns To Scale

The change in output resulting from a proportional change in all inputs (factors of production) in the long term, indicating whether the output increases, decreases, or stays the same.

Production Function

A mathematical expression that describes the relationship between inputs used in production and the output generated from those inputs.

Input

The resources used in the production process, such as labor, raw materials, and capital.

Returns To Scale

The change in output resulting from a proportional change in all inputs (factors of production) in the production process.