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Which of the Following Statements Is TRUE

question 175

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Which of the following statements is TRUE?


Definitions:

Target Markets

Specific groups of potential customers towards whom a company directs its products and marketing efforts.

Forecast Future Sales

The process of estimating the amount of product or service a company will sell in the future, based on historical data, trends, and market analysis.

Market Interval Scales

Measurement scales used in market research that show the order of options, plus the ability to quantify and compare the size of differences between them.

Sales Force Estimates

Projections or assessments made by an organization’s sales team regarding future sales volume, based on their direct interaction with the market and customers.

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