Cisco Systems' Networking Academy Is an Example of How a Marketer

question 25

Multiple Choice

Cisco Systems' Networking Academy is an example of how a marketer can link philanthropic strategy, its competitive advantage and broader social good.To address a chronic deficit in IT job applicants, the company created the Network Academy concept to contribute networking equipment to schools.This is an example of:

• A)corporate marketing.
• B)cause-related marketing.
• C)international marketing.
• D)network marketing.

---

Definitions:

Physical Surroundings

The tangible environment in which an individual or operation exists, including all physical spaces and objects within those spaces.

Situational Influences

External factors that can impact consumer behavior, including physical surroundings, social interactions, time factors, and purchase reason.

Temporal Effects

The impact of time on consumer behavior, including how seasonal, daily, or time-of-day factors influence buying decisions.

Situational Influence

The impact of environmental factors and specific situations on consumers' behavior and decision-making process.