Promotional Tools Should Be Spontaneous According to Target Market and Product

question 36

True/False

Promotional tools should be spontaneous according to target market and product characteristics, the size of the promotional budget, the type and length of international involvement, and control considerations.

---

Definitions:

Customer Benefit Plan

A strategy or program developed by businesses to offer added value or benefits to customers, aiming to increase customer satisfaction and loyalty.

Creating Steps

Developing phases or actions in a plan or process to achieve a specific goal.

SMART

An acronym standing for Specific, Measurable, Achievable, Relevant, and Time-bound, commonly used to guide goal setting.

Mental Step

A cognitive phase in problem-solving where an individual contemplates various solutions or decisions.