To Formulate Marketing Communications Strategy Involves Five Steps, One of Which

question 41

Multiple Choice

To formulate marketing communications strategy involves five steps, one of which is not:

• A)assessing marketing communications opportunities.
• B)analysing the resources available.
• C)determining marketing communications objectives.
• D)determining the competitor's response.

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Definitions:

Sponsorship

The act of supporting an event, activity, person, or organization financially or through the provision of products or services.

Mission

The core purpose or goal that guides an individual, organization, or group, providing a sense of direction and focus.

Costs and Benefits

An analysis or consideration of the expenses associated with an action versus the advantages gained from that action.

Agency Staff

Workers or personnel employed through or by a staffing agency, often for temporary or contract positions.