In One Study,participants Were Questioned About a Real and False

question 48

Multiple Choice

In one study,participants were questioned about a real and false stressful event in three suggestive interviews over two weeks.What percentage of participants came to fully recall the false event?

• A) 7
• B) 26
• C) 52
• D) 61

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Definitions:

Marketing Segmentation

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.

Demographics

Statistical data relating to the population and particular groups within it, often used in marketing to segment markets by age, gender, income level, and other attributes.

Consumer Behaviour

The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences.

Demographics

Statistical data related to the characteristics of a population, such as age, gender, income, and education.