Which of the Following Is a Major Benefit That Firms

question 13

Multiple Choice

Which of the following is a major benefit that firms obtain by using social media in their international marketing activities?

• A)They require minimum commitment of time and resources.
• B)It is easier to measure the effectiveness of social media over traditional media.
• C)They provide myriad opportunities to develop and maintain awareness of the firm's brands.
• D)Internationally, all people and organisations, including those in poor countries, have ready access to social media.