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Sigma-Electro Inc

question 3

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Sigma-Electro Inc.is a leading electronics company located in Philadelphia.As part of its new product promotion strategy, the company has placed advertisements in several social networking sites requesting marketing professionals to take part in an online discussion to suggest ways of promoting a product that the company plans to launch in the market shortly.Which of the following is the marketing technique implemented by Sigma-Electro?


Definitions:

Interpersonal Relationships

The connections and interactions between two or more people, influenced by communication, social roles, and personal affinities.

Relationship Behaviors

Conduct and interactions in personal or professional relationships that define and affect the nature of the relationship.

Task Behaviors

Activities and actions taken by leaders to help a group achieve its objective.

Process Behaviors

The actions leaders take to ensure that a team's work processes are effective, efficient, and continuously improved.

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