A Multi-Channel Strategy Means

question 9

Multiple Choice

A multi-channel strategy means:

• A) A firm uses multiple promotional strategies to reach customers.
• B) A firm advertises its products or services on many television stations.
• C) Numerous intra-organizational activities are used to provide products and services to customers.
• D) A product has many features that are desired by customers.
• E) A company reaches its customers through more than one channel.

---

Definitions:

High-intensity Light

Light sources that emit a high level of brightness, often used therapeutically to treat conditions like seasonal affective disorder.

Obsessive-compulsive Disorder

A mental health condition characterized by unwanted, persistent thoughts (obsessions) and repetitive behaviors (compulsions) performed to alleviate distress.

Cognitive-behavioral Therapy

A short-term, goal-oriented psychotherapy treatment that takes a hands-on, practical approach to problem-solving, focusing on challenging and changing unhelpful cognitive distortions and behaviors.

Psychotropic Medication

Medicines used to affect the mind, emotions, and behaviors by altering brain chemistry, commonly used to treat mental health disorders.