The Text Argues That the Role of Marketing Channels in Marketing

question 40

Multiple Choice

The text argues that the role of marketing channels in marketing management is:

• A) An extremely important tactical issue.
• B) The most important part of marketing management.
• C) Of strategic importance in many cases.
• D) Important mainly in the automobile business.
• E) To offset problems in product strategy.

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Definitions:

Job Specialization

The process of focusing one's occupational capacity on a specific area of expertise, leading to increased efficiency and skill in that area.

Hygiene Factor

Elements of the work environment that, according to Herzberg's two-factor theory, prevent job dissatisfaction but do not necessarily enhance job satisfaction, such as salary and working conditions.

Job Security

The chance or likelihood of a person maintaining their employment without facing the possibility of losing their job.

Autonomy

The degree of independence and self-direction that an individual or entity possesses.