The Fundamental Determinant of Whether a Firm Is a Member

question 50

Multiple Choice

The fundamental determinant of whether a firm is a member of a marketing channel is:

• A) If the firm performs distribution tasks.
• B) If the firm is considered to be important to the channel manager.
• C) If the firm performs negotiatory functions.
• D) If the firm performs tasks that are necessary to make products or services available to ultimate buyers.
• E) If the firm performs ancillary tasks.