Procter & Gamble and Kellogg Often Face __________ Average Costs

question 14

Multiple Choice

Procter & Gamble and Kellogg often face __________ average costs for distribution tasks when they attempt to perform them by themselves.

• A) High
• B) Low
• C) Medium
• D) Extremely low
• E) Marginal

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Definitions:

Market Segmentation

The process by which companies cluster customers into homogeneous groups.

Consumer Base

The group of customers or potential customers who are considered the target market for a product or service.