Stores That Dominate a Particular Line of Merchandise and Have

question 5

Multiple Choice

Stores that dominate a particular line of merchandise and have large shares of the market are often referred to as:

• A) Diversified retailers.
• B) Specialty retailers.
• C) Category killers.
• D) Department stores.
• E) Mass merchandisers.

Understand the utilization of different closing techniques in the sales process.

Understand the importance of various advertising media in the promotion mix.

Recognize the role of sales promotion in the marketing mix.

Identify the objectives of an advertising campaign.