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Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over competing ones due to satisfaction, trust, and a positive experience with the brand.
Premium Price
Charging a higher price for goods or services, typically justified by the perceived higher quality or uniqueness.
Cost Leadership Strategy
A business approach aimed at becoming the lowest cost producer in an industry, allowing a firm to offer its products or services at the lowest price possible.
Wal-Mart
A multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores, known for its low prices.
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