Examlex
Match each description with the item below.
-George Wallace
Fishbein Model
A model in consumer behavior used to predict and understand behavior through attitudes, including beliefs about the attributes of a product and evaluations of these attributes.
Foot-in-the-Door Technique
A persuasive strategy where a small request is made first, with the aim of making the person more likely to agree to a larger request later.
Door-in-the-Face Technique
A persuasion strategy where an initial, large request is made knowing it will be refused, followed by a smaller request, which is actually the desired outcome, making the second request seem more reasonable.
Political Office
denotes a position of authority or service in the government or related organization, held by an individual.
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