The Social Systems Perspective of Marketing Channels Is Appropriate Because

question 52

Multiple Choice

The social systems perspective of marketing channels is appropriate because:

• A) The managerial perspective is less important than previously thought.
• B) Specialization and division of labor apply more than ever in the 1990s.
• C) The legal environment requires it.
• D) Technology changes have to be offset.
• E) A solely economic approach is not adequate for understanding channels.

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Definitions:

Direct Labor

The wages and related costs of employees who are directly involved in the production of goods or services.

Direct Materials Cost

The cost of raw materials that can be directly traced to the production of goods, excluding indirect materials like maintenance supplies.

Finished Goods Inventory

Finished products awaiting sale but still not purchased.

Overhead Rate

The ratio used to allocate indirect costs to products or services, based on a specific measure such as labor hours or machine hours.