One Study by Etgar Found That in Channels with Relatively

question 35

Multiple Choice

One study by Etgar found that in channels with relatively small local dealers,power employed by manufacturers based on economic rewards or coercion provided a degree of control over channel members __________ power based on legitimacy,expertise or reference.

• A) Higher than
• B) Lower than
• C) Equal to
• D) The opposite of
• E) No pattern on degree of control was suggested by the study.

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Definitions:

Punishment

A consequence applied with the intent of reducing or eliminating an undesired behavior.

Employee Initiative

The ability and willingness of employees to take action and make decisions without explicit instruction or prompting from management.

Flexibility

The quality of being adaptable or variable, capable of changing or being modified according to circumstances.

Unpleasant Event

An occurrence that causes discomfort, distress, or dissatisfaction to an individual.