A Study Found That in a Franchised Channel,avoidance of Using

question 48

Multiple Choice

A study found that in a franchised channel,avoidance of using coercive power resulted in all of the following except:

• A) Franchisees had higher morale.
• B) Franchisees were more likely to file class action suits.
• C) Franchisees were more likely to cooperate with the franchisor.
• D) Franchisees were less likely to terminate their contracts.
• E) Franchisees were less likely to file individual suits against the franchisor.

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Definitions:

Low Cost

Describes products, services, or strategies that are designed to minimize expenses and financial outlay.

Sales Promotion

A marketing strategy involving the short-term incentivization of buyers to purchase products or services, typically through discounts, coupons, contests, or free samples.

Promotional Mix

The combination of marketing tools used by an organization to persuasively communicate customer value and build customer relationships.

Personal Selling

A direct marketing approach where salespersons use face-to-face interaction to persuade customers to purchase a product or service.