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What brought about the end of the Jazz Age?
Budget
A financial plan for a defined period, often one year.
Hierarchy of Effects
A model describing the stages a consumer passes through in the process from unawareness of a brand to purchasing it, including awareness, interest, desire, and action.
Interest Stage
A phase in the consumer decision process where individuals develop an interest in a product or service after becoming aware of it.
Awareness Stage
The initial phase in the buying process where potential customers first become aware of a product or service.
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