Which of the Following Is Not a Condition That Argues

question 9

Multiple Choice

Which of the following is not a condition that argues for placing strategic emphasis on distribution in the marketing mix?

• A) Parity exists among competitors' pricing.
• B) Distribution is the most relevant variable for satisfying target market demand.
• C) Little vulnerability exists because of strong competitor attention to distribution.
• D) Distribution can enhance the firm by creating a synergy.
• E) Competitors enjoy parity in the promotion variable of the marketing mix.

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Definitions:

Common Stock

A form of corporate equity ownership, a type of security representing an ownership stake in a corporation.

Market Price

The immediate rate at which assets or services are traded in the open market.

Par Common Stock

The nominal or face value of a share of common stock, as stated in the corporate charter.

Fair Market

The price at which a willing buyer and seller would agree to transact in an open and unrestricted market.