Examlex
What is the modern concept of a "total war," and does the Civil War qualify? Why or why not?
IMC
Integrated Marketing Communications, a strategic approach that merges various marketing methods and tools into a coherent, consistent message to optimize the communication impact on target audiences.
Cost-Per-Click
A digital advertising model where advertisers pay each time an ad is clicked by a user, typically used in online ad campaigns.
Revenue Model
A key component of the business model that identifies how the company will earn income and make profits.
Advertising
The activity or profession of producing advertisements for commercial products or services.
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