Aspinwall's Approach to Channel Design

question 55

Multiple Choice

Aspinwall's approach to channel design:

• A) Assumes there are 15 characteristics that need to be considered when designing the channel.
• B) Is impossible to operationalize.
• C) Always selects the optimal channel structure.
• D) Puts too much emphasis on product characteristics as the determinant of channel structure.
• E) Assumes products can be represented on a seven color spectrum.

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Definitions:

Gender

Socially constructed roles, behaviors, expressions, and identities of girls, women, boys, men, and gender diverse people.

Contingency Model

A leadership theory that suggests the effectiveness of a leader depends on the context of the situation and the leader’s ability to adapt to it.

Task-oriented Leader

A leader who focuses primarily on the completion of tasks and achieving specific goals through organization and directive strategies.

Relationship-oriented Leader

A leader who focuses on developing good relationships with their team members and is concerned with their workers' emotions and needs.